YouTube is considering a feature that allows people to sign up for subscriptions to third-party entertainment companies through YouTube, according tomedia The Information. The feature is similar to Amazon’s Apple TV channel and Amazon channel options, both of which allow users to sign up for paid video services through their Apple IDs and Amazon accounts, respectively.
Apple launched the revamped Apple TV app in March 2019 with the Apple TV channel option, which allows Apple TV owners to sign up directly for CBS All Access, Starz, Showtime, Comedy Services such as Central Now, HBO, and so on, without opening another application. Since 2015, Amazon has offered similar features.
YouTube is reportedly in talks with “several entertainment companies” to add its services to YouTube, but it is unclear at what stage the talks are progressing.
Subscription channel products will add value to YouTube’s current streaming TV service, YouTube TV. YouTube TV, which costs $50 a month, offers live and on-demand cable access and attracts 2 million subscribers.
It is unclear whether the new subscription channel productwill will be specifically linked to YouTube TV or will be available separately to more YouTubers.
According to The Information, offering independent subscriptions could help YouTube improve its margins because it will get some sales on its platform. Apple and Amazon, for example, cut subscription fees by 30 to 50 percent from their channel partners, a big gain for their own streaming services.