According to a new report by SimilarWeb, the average monthly visit to the world’s top 100 websites in 2019 was 223 billion, up 11.8 percent from 2017 and 8 percent from 2018. Given the growing popularity of mobile devices, it’s no surprise to see the overall uptick in network traffic.
According to the report, mobile traffic has increased by 30.6% since 2017. However, this increase was partly at the expense of desktop client traffic, which is known to have fallen by 3.3% over the same period.
The United States leads the way in terms of total traffic to the top 100 sites in each country, but lags behind other countries such as Canada, the Czech Republic, the Netherlands and Poland in terms of per capita traffic.
Unsurprisingly, and perhaps for obvious reasons, more and more users are turning to mobile phones for their “bad habits” such as watching adult content, gambling, dating, etc. But in some areas, such as finance, gaming and streaming, desktop computers are still in the lead.
Also interesting is that users spend less time on the site than before. Over the past three years, total access time, whether mobile or desktop, has dropped by 49 seconds. The average user stays less than 12 minutes before visiting a website.