Nielsen: Streaming accounts for almost 20% of all U.S. TV viewing and 10% increase in content

According to Techspot, a foreign broadcaster, 646,152 unique shows on traditional cable and streaming services were available to viewers as of December 2019, up 10 percent from 2018. The report is the first company to use Gracenote smart TV data. About 9% of the nearly 650,000 unique programs appear only on SVOD (subscription-based video-on-demand) services.

Peter Katsingris, senior vice president of Nielsen Audience Insights, wrote: “The proliferation of on-demand streaming services is the deepest media disruption of the last century. And this disruption is creating far-reaching, real, and operational opportunities in all aspects of the industry. “

Nielsen found that 73 percent of U.S. households now have some form of video streaming subscription, while 33 percent have three or more of those services.

The report notes that 19 percent of the tv time spent watching streaming content in the fourth quarter of 2019 was spent in households that subscribe to OTT services. Not surprisingly, Netflix is the most popular choice for these services, accounting for 31% of the viewing time. This was followed by YouTube (21%), Hulu (12%) and Amazon (8%). Other services accounted for 28 per cent.

Nielsen: Streaming accounts for almost 20% of all U.S. TV viewing and 10% increase in content

Consumers’ love of streaming has not slowed. Ninety-three percent of video users said they would maintain their current subscription numbers or get more, while nearly half of 18- to 34-year-olds had three or more services. At the same time, Disney Plus has attracted 28.6 million subscribers in less than three months.

Consumers will spend about $600 million on video and audio content in 2019. By 2023, that figure is expected to reach $1 trillion.

Nielsen: Streaming accounts for almost 20% of all U.S. TV viewing and 10% increase in content

Today, U.S. consumers seem more addicted to their devices than ever before, spending an average of 11 hours and 54 minutes a day interacting with televisions, smartphones, game consoles, and more. Use the app most of the time (3 hours 58 minutes) or access the network via a smartphone, followed by watching live TV (3 hours and 27 minutes). U.S. consumers spend nearly 90 minutes more on digital media content than they did last year.