On game day, riot’s Los Angeles workroom area is usually packed with fans, according tomedia. The 10 “Heroes’ League” teams will have their own exhibition area in the area, where fans can buy the perimeter of the team or take photos with their favorite electric contestants. This time, the FlyQuest team’s exhibition area stood out.
There, you’ll find fans, contestants and even CEOs practicing the art of Japanese flower arrangement. It is reported that this is part of the team’s plan called go green, hoping to use this kind of to draw more people’s attention to environmental causes.
Flowers are usually things that people don’t see in eSports. Teams and team members usually display a combative image, or see many arm crosses, a poster for a bent bicep, or a sweatshirt with ads such as energy drinks and professional game gear. But FlyQuest doesn’t look like it, and the team’s uniform is a clean white long-sleeved shirt with hand-painted purple flowers at the bottom, even adding some green elements to the FlyQuest logo on the chest.
That image is exactly what Tricia Sugita wants to be when she takes over as CEO this year. It is understood that Sugita’s personal interest in environmental issues is the driving force behind the team’s go green slogan.
While FlyQuest’s unique exhibition area is a branding event, it has already had an impact on the culture of the alliance. When FlyQuest competed with Cloud9 and Dignitas, two other teams joined in planting trees. This past weekend, FlyQuest has a showdown with Evil Geniuses, who says it will donate a certain amount of books based on his performance in the game.
Sugita points out that these actions have not been easy, and some of these ideas have been opposed within the company. For example, the new jersey design will make some people worry that the team doesn’t look like an eSports team or that the players will feel uncomfortable wearing clothes with flowers on them. But Sugita says all the players and coaching staff are now on the same boat, which brings them closer to their target. In addition, Sugita believes that the new focus will not distract the team, but rather help create a culture where processes and results are equally important. “It’s bigger than eSports, and you win and you can use your opportunities, privileges, and influence to do good things to help others and motivate others.” This is the legacy of eSports. “