At the premiere of “The DeadLy Poisoner Movie: The Man Who Lives” in New York last October, many attendees ignored the film’s side notes while showing Jesse Pinkman’s follow-up escape storyline. And it was the film that began a deeper partnership between Samsung and streaming platform Netflix.
During the release of the film, users can watch all content and other events on the custom Samsung TV channel. On Friday, October 11 last year, Samsung and Netflix partnered with Samsung 837 in New York to present fans and Samsung Smart TV users with the premiere of “The Dead Lyto in Poison: The Life-Renewed Man”, featuring a replica of “The Life-Renewed Man” and a variety of scenes and immersive experiences.
At Tuesday’s Unpacked launch, Samsung highlighted its cooperation with Netflix after announcing the Galaxy S20 series and the Galaxy Z Flip. And at the launch, Jackie Lee-Joe, Netflix’s chief marketing officer, appeared on the show and said Galaxy users could dominate more of Netflix’s content, such as behind-the-scenes and bundled content.
“In the coming months, based on your favorite Netflix original, Samsung Mobile users will be able to access a lot of new and exciting bundles based on your favorite Netflix originals, samsung Daily and Samsung’s multiple channels,” Lee-Joe said at the launch. In addition, creators from around the world have provided us with plenty of inspiration, and some videos shot with the Galaxy S20 are uploaded and shared with users around the world so they can tell their stories in this new way. “
Samsung and Netflix have created a Samsung Channel that will feature videos shot by regular and professional users of the S20. Samsung, meanwhile, can help S20 actively download videos they want to see through its smart assistant Bixby, even if users forget what they want to download.
The partnership also offers netflix benefits, helping to differentiate services on increasingly competitive streaming platforms and enhance collaboration with the world’s largest smartphone makers. Netflix’s global subscriber growth is now largely driven by outside the U.S., the fastest-growing company of its kind, so the company is increasing its investment in non-English-language content. And working with handset makers like Samsung will help to do that.
Some of Netflix’s new content will be exclusive to Samsung phones and will be bundled with original shows such as Narcos and Elite, most of which are non-English speaking.