Netflix believes original content allows users to choose to subscribe, so the streaming service has launched a free-to-watch movie, To All The Boys I’ve Loved Before, for U.S. viewers, according tomedia reports. In this way, Netflix hopes to allow viewers to pay for sequels and sign up for subscriptions. It is reported that the film sequel has been released today.
Netflix has previously tested the strategy in the UK through The Crown and regional shows in India, Mexico and Colombia. But this is the company’s first free movie in the U.S.
Despite a slowdown in Netflix’s growth in the U.S., audiences there remain the platform’s primary target. In its latest earnings call, the company said the platform added only 550,000 subscribers in the U.S. and Canada last quarter, possibly because of last year’s price increase. The company also said it would also have fewer subscribers in the first quarter of 2020 due to a slight increase in customer churn in the U.S., meaning Netflix subscribers will switch to other platforms, such as Disney Plus, which launched last year, and Apple TV, which added original content. And Quibi, Peacock and HBO Max. In other words, Netflix will face more competition than ever before. So starting with a sample of content and trying to make them addicted, which may be a viable way to attract people to spend money and spend time on their platforms.