Facebook CEO Mark Zuckerberg offered a number of ideas about the company’s potential concepts in a 2006 blog post, including one in which users could create profiles for people who haven’t used Facebook,media reported. It is understood the information comes from a forthcoming book on the history of Facebook by Wired editor Steven Levy.
A few days ago, some excerpts from the book were published on Wired. Much of the excerpt was focused on Zuckerberg’s diligent logging and how it could be used to think about Facebook’s early ideas, he said.
Zuckerberg also disclosed that he sometimes even put copied log pages on Facebook employees’ desks to share his thoughts or comments on Facebook.
Levy said he got 17 pages of the journal, which dates back to May 2006, and Zuckerberg reportedly named it Book of Change. In the log, Zuckerberg mentions opening Facebook to everyone (at the time, Facebook was still only open to college and high school networks), as well as the prototype of the News Feed and a “Dark Profiles” he called it. The idea — the name seems a little unsettling.
According to the “dark profile”, it allows Facebook registered users to create Facebook pages for unregistered users. Under the idea, registered users only need a name and email, and once the profile is created, anyone can add information to it.
In response, Facebook said it would not create profiles for people who don’t sign up on Facebook.
According to Levy, Zuckerberg has destroyed most of his laptops for privacy reasons. That’s interesting, because Zuckerberg retold Facebook’s founding story last year — if they still exist, they could have provided more details about the company’s history.
Levy’s excerpts also include other interesting elements, including yahoo’s olive branch to Zuckerberg, which it plans to buy facebook for $1 billion. Although Zuckerberg verbally accepted the invitation, a tactical error by then-Yahoo CEO Terry Semel gave him a chance to end the negotiations. At the time, Zuckerberg believed that the two products he mentioned in Book of Change could make the company more valuable.
Facebook’s chief operating officer, Sheryl Sandberg, told Levy that when Zuckerberg first hired her, her job was clear: to take over everything That Zuckerberg wasn’t interested in, including sales, policies, laws, content reviews and, ultimately, most of the security. “It’s simple. He’s in charge of the product and I’m in charge of the rest (all). “