Facebook has been forced to postpone the launch of its dating service in Europe after Irish regulators raised data protection concerns,media reported. Under EU rules, companies must conduct a Data Processing Impact Assessment (DPIA) before launching a product or service that may affect customer data.
The Irish Data Protection Commission revealed that Facebook had planned to launch Facebook Dating the day before Valentine’s Day, but they were concerned that they had not heard of it until yesterday (February 12, local time).
Facebook Dating launched in the U.S. last year and is now available in 20 countries around the world. Users can use their existing Facebook account data to quickly create a Dating profile, as well as integrate photos from Instagram. Users can then choose to pair with potential daters in a friend’s friends or choose someone who is not in their circle at all.
In a statement provided to the Wall Street Journal, Facebook said it needed more time to ensure its products were ready to enter the European market, adding that it was working hard to establish strong privacy protections and would share the information with IDPC before launching in Europe. Facebook says it has completed the required data privacy assessment and shared it with regulators as required. But anyway, the app should n’no such thing as the one that comes to European users on Valentine’s Day.