Facebook is adding a new app-Hobbi to its NPE team’s experimental project team, a move announced last year to quickly try out new social ideas to see how users react,media outlet TechCrunch reported. This week, the team released a fourth experimental app, Hobbi, a photo and video sharing app designed to record users’ personal projects and hobbies.
While Hobbi has received obvious inspiration from Pinterest, it’s not just a microcosm of inspirational ideas. Instead, the app is designed to help amateurs organize photos of their projects into their theme collections, such as gardening, cooking, handicrafts, decoration, and more. The idea is to track the user’s progress over time.
The app doesn’t have a social networking component and can only create video clips that users can share with friends after the project is complete. In this sense, Hobbi is more like an editor and organizer than any new social network. Compared to the more powerful Stories editor like Instagram, it is also a very simple application with limited controls or editing options.
Interestingly, however, Hobbi’s release came shortly after Tangi. Tangi is an app in the Google Area 120 incubator that also focuses on creativity, hobbies and DIY content. It can be said that Tangi is a different type of application because it is designed around short video, similar to a selection of TikTok. But while Pinterest has always been home to hobbies, projects and interests, experimenting in DIY spaces is a sign for both companies that there is still potential to open up the market in this area.
So far, Facebook has launched only a handful of NPE Team-branded apps. In November, it launched a chat app for making friends with Bump and social music app Aux. However, its first experimental app, the meme editor called Whale, has been closed.
So far, Facebook has declined to comment on its plans for any single NPE Team app. The company also said that in many cases, these experiments will be short-lived because the NPE team will close applications that are considered useless and then continue to create other applications.
Facebook is currently only launching the iOS version of Hobbi, which will be first released in the US, Colombia, Belgium, Spain and Ukraine.