HQ, the developer of HQ Trivia, a popular live-streaming answer app, is shutting down and laying off 25 employees, according tomedia reports. Rus Yusupov, CEO of the company’s headquarters, was informed that a notice to employees had been issued announcing that the headquarters would cease operations. He disclosed in the memo that a veteran company had offered to buy its headquarters, with a deal deadline of tomorrow, but that potential acquirers had recently suddenly changed their minds.
The HQ Trivia app has been a huge success since its launch in 2017, in part because of the game’s novelty nature, its true cash rewards and popular host Scott Rogowsky. Over time, however, the app began to fade away, and even its hosts began to fall out of favor. Rogowsky announced in April that he was leaving the company to host a baseball show on sports streaming service DAZN.
HQ has also tried various ways to get users involved in HQ Trivia, such as extra life for playing multiple games in a row, and live-action activities with $10,000 bonuses. In 2018, HQ released a second, HQ Word, but as freshness waned, the company’s efforts did not seem to be enough to keep users interested in their games.
The company is co-founded by Vine’s two co-founders, Yusupov and Colin Kroll. Kroll, the former HQ CEO, died of an accidental drug overdose in December 2018.