When it comes to Microsoft, the first thing most of us think about is the Windows desktop operating system. Whether it’s win XP, Win 7, or recently a lot of scolding on a lot of computers, but still the real-hearted Win 10, these are Microsoft’s gold signboards. Even if Apple’s MacOS has improved a bit recently, market share is still being squeezed by Microsoft.
Windows has 80% market share
Although there are occasional minor problems, Microsoft’s operating system is always good, but as a contrast, some of Microsoft’s other products can have a bit of a taste of inexhaustible.
Take Windows Media Player, for example, and you’re definitely no strangers to the software. As a player software built into the operating system, it may be the first computer video for many people to turn on with it.
It is estimated that many small partners are still in English class when the teacher listens, staring at the special effects through God.
Can be such a system-oriented video player, but ultimately failed to resist the storm video, QQ video, perfect decoding attack, and finally became the beginning menu never open the program.
The reason is what is estimated that everyone has a number in mind: this thing can not use the keyboard to easily adjust the playback progress even if, most of the videowe download edgs are not appetite for it.
Mkv and rmvb learning materials can’t get into its eyes.
And after Win 10, Media Player’s successor, “Film and TV,” still perfectly inherits its urine: few shortcuts, and few native-supported formats.
The system comes with its own player to make such a few, no wonder the Windows platform will be born such a fast-broadcast inguniversal player.
In fact, in addition to the system’s player software, Microsoft in the playback hardware has also made a mule: when Apple’s iPod player was particularly hot, Microsoft also made a player called Zune to attack Apple.
There’s a lot to do with this player: the system’s UI design is very trendy, and the Microsoft WP mobile system interface is improved on the basis of the Zune player.
And Zune does nil about the player’s old line, and the subsequent modifications and playability are no less than the iPod. There are still a lot of Zune player modification services on Taobao.
But this is such a good product, by Microsoft itself to click.
Microsoft first played a lock zone when it was released, selling it in only three countries. Then in the 3.0 version of the firmware, a problem was raised that the Chinese characters could not be displayed properly.
IPod next door, but I’ve never done these tweezers.
In this case, the birth was still excellent Zune, and finally the pig teammate cut off two legs.
It was possible to get a wristband with the iPod, and as a result, the result became increasingly uninvited, and after nine years of launch, it officially announced that it would stop supporting it.
After 2015, Zune users can no longer purchase genuine albums and can only use pirated audio resources in the player
After not being a player, Microsoft tried to engage in an online music platform similar to NetEase Cloud, but fate is also bumpy enough.
First called The Xbox Online Music Service, it was in the console, then it was renamed Groove Music with Win 10, integrated into the Win 10 system, and the Android and iPhone versions of the app were released.
Maybe we’ve seen this music app on our computer before, but when we open it, we find it’s the following.
It doesn’t seem to be much different from the average local music player, but if you go on a business trip to the U.S. and open the app, it’s going to instantly become the following.
That’s because Microsoft’s Groove online music service hasn’t been launched in mainland China!
Come on, the Apple Music next door doesn’t lock the lock area lock platform that set, 9.9 yuan / month of the national area price so that many small partners feel the fragrance of the fly.
As a result, Microsoft is still working tirelessly on the “China has nothing” set.
Of course, being unavailable on the mainland can also be explained by Groove’s temporary desire to develop globally, but no one wants to use the app in Groove’s normal home in the U.S.
Reddit netizens spit slot: How Groove sucks
Slow start, slow loading songs, still slow cuts, and the probability of listening to the app collapses. Even with a major update in a few years, Microsoft is simply adding a glass effect to the app interface.
So within a few years, Microsoft announced that it would shut down Groove’s online service completely because it had too few users. Groove’s old users have also been handed over by Microsoft to rival Spotify music platforms.
Who does this depend?
In addition to the music aspect of the software hardware online service made a mess, in the game also did not make a wordless action.
Now we want to choose a game platform on the computer to come out, when Ren ren is certainly Steam. In Steam, not only can you buy games directly, but also the achievement system, game cloud archive, can fight directly with friends online.
But in 2005, Microsoft also went online with a similar game service called Game for Windows Live on the Windows platform.
The platform for GFWL, for short, can’t buy games directly (computer games were distributed on CDs at the time), and now Steam can do almost anything.
What’s more, it’s a friend-to-match feature that allows PC players and Xbox players to fight across platforms! This was definitely a big hit for GFWL at the time.
Microsoft later added the features of the game store to GFWL. It can be said that in terms of functionality, GFWL and the current Steam is not much different. As a result, GFWL was given a cool play by Microsoft.
Bad review Jun that year because of buying the original GTA 4 because of the use of a period of time GFWL, found that the game inside turned over a few. A little understanding to know that the game developers have to pay Microsoft, in order to use GFWL.
As we all know now, a platform in a short period of time to gather popularity, more or less have to do some subsidies, no more help also have to engage in a free strategy. As a result, Microsoft is good, do not pay money not to use.
Its own network quality is not as good as now, stand-alone games do not have so many mandatory need to play online content. So a lot of game developers do not bird Microsoft’s platform.
It’s too late for Microsoft to figure it out: EA has its own Origin, Ubisoft has its own UPlay, and other game makers have already gone to Steam to make a lot of money.
That’s when GFWL was a hit: Xbox also created a cross-platform online gaming service that was not interoperable with GFWL data and was not compatible with archiving.
And this time the Xbox pc version also has the strong support of Microsoft Dad: not only pre-installed in Win 10 (gfWL did not get this treatment), but also directly from the Xbox console to book a large number of game works.
In this way, GFWL has become a no-one’s “ghost suit” and the client software has been in a state of nowhere for nearly 6 years. Finally, some time ago, GFWL announced the closure of the online server and declared dead.
In the past, we always joked that Google is a “product tomb”, with a hand of excellent resources to cool a number of good products.
But it’s the same thing that puts this on Microsoft’s head: Media Player, Zune player, Groove music, GFWL gaming platform, are all cooled by Microsoft with a good hand in the resources.
But Microsoft isn’t really going to do software — after all these years, Microsoft’s paid Office suite is still a godlike existence, and the home-made WPS raised the free flag is no match for it.
Microsoft’s TypeScript programming language for developers, VS Code text editor, and new versions of the terminal have all received numerous positive reviews.
Microsoft’s VS Code Editor and Windows Terminal Terminal
At the end of the day, these products are falling because they don’t meet people’s needs:
Media Player supports too few video formats, zune players upgrade more backwards, Groove listens to songs and cards slowly, and GFWL sets prices for game developers. The end result is that these products are replaced by better competition.
A product that can not meet the needs of users, back to more resources can not be changed.