With Razr coming on sale in the U.S. and somemedia getting prototypes, even retail versions, in stark contrast to the original stunning sound, Razr has faced challenges from design, use, repair and more to the basic essentials of a smartphone. And that makes us wonder if the Razr, which Motorola officially claims to have been developed over four years, is really a 100% complete smartphone? Pay attention to this 4-year development cycle.
Late last year, Lenovo launched the Motorola Razr folding phone, which caused a strong reaction in the industry. Part of themedia and almost the Chinese media is a stunning sound. Themedia Cnet even named it the 2019 Innovation Awards.
However, with Razr coming out in the U.S., and somemedia gradually getting prototypes, or even retail versions, in stark contrast to the original stunning sound, Razr faced challenges from design, use, repair and more to the basic elements of a smartphone. And that makes us wonder if the Razr, which Motorola officially claims to have been developed over four years, is really a 100% complete smartphone? Pay attention to this 4-year development cycle.
Maximum selling point slot point Hinge innovation unique?
As we all know, for the new folding screen mobile phone, no matter what kind of folding way (vertical inward folding, vertical outward, horizontal folding, etc.), hinge is the decision to fold the screen mobile phone experience the most fundamental (after all, to fold frequently, otherwise the significance of folding, where is), is also a measure of the manufacturer in the folding flat mobile phone innovation technology strength of one of the main standards.
Previously, Samsung’s Galaxy Fold folding phone has repeatedly delayed the launch, the biggest problem and improvement is the hinge part. To this end, Razr was developed and launched with the hinge part as the biggest selling point for innovation and products, and even Motorola, in later official publicity, took the title that the core of Rzar was the hinge rather than the screen (the screen is also important for smartphones). To highlight razr’s advantage over rival folding screens as a folding-screen phone.
Unfortunately, it was at this biggest selling point that Rzar seemed to “fold” it.
Recently, CNET used a test machine called Square Trade FoldBot to test the new machine by folding and expanding it repeatedly. Previously, CNET tested Samsung’s Galaxy Fold folding phone with the same machine, which Samsung tested 120,000 times without folding problems.
Unfortunately, the Motorola Razr ended up after 27218, and in the last few seconds of testing, the machine was no longer able to fold properly. As a result, when the test team removed Razr from the test machine, it was not able to close properly. Although Rzar’s screen is not damaged, once the hinge steamer has a clear fault, then the folding screen phone is meaningless and valuable, isn’t it? In response, according to a 2017 study, Americans look at the number scan of 80 phones a day, and Motorola Razr may live just over a year.
Motorola would naturally disagree with this test result, arguing that CNET’s test ingress test ingress with the FoldBot “will put undue pressure on the hinges” because the design “does not allow the phone to open and close as expected”. Motorola, meanwhile, has released a test-folded video on its own video channel (a much milder folding stack) and wrote “flips for years” in the caption, which is apparently confident that razr folding will last for years.
We don’t know what the logic of the industry, especially the user, has come up with motorola’s explanation.
First of all, we don’t know what the industry’s testing standards are for these new folding-screen phones. For example, the Square Trade FoldBot test used by CNET above. But one thing Motorola can’t deny is that Razr lost to Samsung at its biggest point of sale. This is the previous Samsung folding screen phone’s largest short board, now people’s short board more than your long board, even said to be the biggest selling point.
Then there’s Motorola’s own tests, which we think is a good representation of actual users by Carolina Milanesi, a technology analyst at Creative Strategies. “At the end of the day, you can’t account for every user, you should fold it like that,” she said. The reality is that no one wants to be careful when turning on or closing a folding phone every day (according to Motorola testing). Being able to “flip fast” and even fold it at will is one of the most core user needs and experiences of folding mobile phone products.
Finally, to make the Razr as durable as a traditional flipper, according to Motorola itself, it took four years to improve screen hinge engineering, which took 19 generations of upgrades to finally complete the hinged, called bashel (bell hinge technology). Somemedia were also invited to visit its chicago-based headquarters lab to demonstrate that many industrial robots are conducting rigorous tests on new equipment under development, with a focus on hinged durability.
So the question is, is Motorola’s internal testing standards for its biggest selling point below the industry? You know, manufacturers in order to prove the selling point of their products, often take the test standards are much higher than the industry’s third-party standards, but in Motorola testing is the opposite. It also has to make the industry legitimately question Razr’s innovation, or exactly where its officially declared unique hinge innovation lies.
What does razr mean without harm without comparison?
If that’s the absence of Razr’s core selling point, the next review and comparison makes Razr’s role as a smartphone a compromise product everywhere.
Recently, for example, YouTuber Jerry Rig Everything, known for its violence tests, released Razr’s test. Although youTuber is known for its violent testing, we found that some of the items in its tests were not.
For example, in the screen hardness test, Razr inner screen (folding screen) in the case of hardness 2 there are obvious scratches (note here: the inner screen is the core screen of the application), far below the average mobile phone in the hardness 6-7 before the obvious scratch requirements. In other words, Razr not only doesn’t even have the basic phone screen hardness, or even far away.
And according to Motorola officials, Razr’s display is a whole cut, with no exposed edges, greatly increasing the number of folds. The display panel has five custom layers of protection front and back to prevent scratches and wear, and nano-coated to achieve the waterproof and splash-proof function that other folding screen devices can’t do. But the results of third-party testing, even the basic mobile phone screen hardness has not been achieved, why?
Also like the sandtest test, Jerry RigEverything sprinkles small stones and sand on the Razr inner screen and folds it and expands, although the screen is fine, but the hinges seem to be mixed with sand, and noise occurs every time it is folded, does that mean there is a problem with the hinges of Razr’s core selling point?
In addition to Jerry Rig, another typical review came from the well-known technology blog The Verge, which, after multiple trials, concluded that Razr had compromised too much. For more information, interested readers can check it out at: https://www.phonefoldable.com/the-verge-motorola-razr-review-folding-flip-phone-flops/. We are simply intercepting the more important aspects to show our approval.
In this trial, it also questioned Rzar’s hinge design, starting with a squeaking noise when opened and closed. Although Motorola claims that sound never affects the quality of its products, the test believes that sound does affect “product quality”. Here we prefer to call it the “product experience”. The second is to sacrifice the touch of the screen for the hinge.
In addition to Razr’s core hinges, the test was also tested in configuration, practical application, etc., and the final conclusion was made. Razr’s $1,499 fold-out phone is worth less than one-sixth of what it’s now ($250, $250, a thousand dollars). Even if you think the folding screen is reasonable, the experience of turning it on and off is not really good.
Finally, iFixit, a well-known dismantling agency, recently dismantled Razr. While acknowledging Razr’s design achievements, iFixit considers Razr to be the most complex smartphone in history and gives a 1-point fixable score (out of 10).
Note that iFixit notes that Razr has a small gap between the hinges of the device and the displays on both sides, mainly when the device is folded. This small gap is likely to cause foreign objects to enter, as was the case with Samsung’s collapsible phone, the Galaxy Fold. Seems to be a hinge problem again. In addition, iFixit questioned razr’s useful life, and it remains unknown how long these devices will last under normal use.
If that’s just a media review, The Verge’s reporter took Razr to the recent Samsung S20 series phone launch and directly compared it to the Samsung Galaxy Z Flip folding phone released at the launch.
The so-called no comparison without harm. The Verge reporter concluded that Razr was not a Rival for Z Flip at all, and that the Samsung folding machine, the Galaxy Z Flip, was better than Razr in all directions.
The report says that every mistake Razr made, Galaxy Z Flip, could be avoided, knowing that there were countless of these errors. Samsung’s collapsible phones, for example, don’t squeak and may have better cameras, bigger batteries and faster processors; See details: https://www.theverge.com/2020/2/12/21134261/samsung-galaxy-z-flip-vs-motorola-razr-folding-flip-phone-camera-battery-processor.
We believe that Samsung’s newly released Galaxy Z Flip and Razr are the most objective, after all, the main folding is the same (easier to compare the innovative strength of the hinges and related screen technology) and the price is close (the Galaxy Z Flip costs $1,380). Easier comparison of configuration and experience. But the result was that Razr’s compromise swashes up the industry.
What is the strength of post-merger innovation innovation after merger and acquisition, where is the DNA and value exhausted?
Looking at the above discussion and analysis, perhaps people will be surprised, since there are so many compromises, why Razr released when it caused such a sensation? In fact, it is very simple to see Razr, the industry naturally associated with 15 years ago Razr V3, but also more inertial thinking that today’s Razr can reproduce the so-called success of razr V3 that year. What’s the truth?
In 2004, Motorola developed the Razr V3. The all-metal body’s ultra-thin flip phone broke the stereotype of the phone at the time and went on sale as soon as it went on sale, selling 50 million units in two years. Motorola’s revenue jumped 35% that year.
To that end, Motorola announced that it was overtaking Nokia and returning to the position of the phone’s boss. But instead of continuing to innovate, the approach is to cut prices. The V3 went down from $500 when it went on the market to just $50 in 2006. In research and development, almost no grain, the new machine is based on the V3 small repair, change a shell or color to become a new machine, even by the time Apple CEO Steve Jobs launched the first iPhone, Motorola is still selling Razr.
The end result is that Motorola’s profit margins are getting lower and lower. At the time, Motorola’s average profit for a phone was only $5. Coupled with the massive layoffs that preceded them, innovation has stalled. Motorola has long been the top 10 U.S. company in patent registrations, but by 2006 it had dropped to 34th place.
Motorola has since worked hard to save itself, releasing Android’s flagship DROID (aka Milstone, Milestone), a phone that has good word-of-mouth and sales, but still can’t stop the rise of the iPhone and Samsung, which is also in the Android camp, and eventually Motorola’s handset division was sold to Google. and eventually fell into The Hands of Lenovo. But that is, Google already has the most interested patents, and the once-Motorola’s top engineers have already been pocketed by Google.
I wonder what the industry saw as the so-called Motorola’s rise and decline of Razr? What we’re seeing is that by the time Lenovo finally acquired Motorola Mobility, Motorola’s previous innovationdna and value were exhausted.
More importantly, after Lenovo’s acquisition of Motorola Mobility, motorola’s mobile business was grown with price and lower operating costs, such as layoffs. In 2018, for example, it was announced that it would cut nearly 50 percent of Motorola’s Chicago headquarters, mostly research and development staff. Although Lenovo denied the claims, it acknowledged that it did lay off workers, but not in that large proportion.
But from the subsequent Profitability of Lenovo’s mobile business, and the strategy of constantly compressing market size and operating costs, as well as the low-cost strategy, the same as the strategy developed when Motorola developed. And under this strategy, how many innovative resources does Motorola Mobility get supported? Are you committed to innovation?
With the release of Razr, reports of Razr’s research and development have been gradually disclosed by the media, and we have found some end points.
Referring to Razr’s design, for example, Ruben Castano, Vice President of Design at Motorola, said, “We didn’t go straight to Razr’s design, but it was understandable that the team even pulled a page out of the original Razr design and pushed the parts into the thicker part of the base. And added many other hardware, including 22-band cellular radio antennas for 4G LTE, fingerprint sensors, Wi-Fi, and GPS.”
For example, Jeff Snow, general manager of innovative products at Motorola, says he has been using Razr since July without opening the flip. Instead, he chose to categorize messages and other notifications on a smaller secondary screen.
What exactly does Motorola Mobile executives say about this?
What we’re seeing is Lenovo’s Motorola Mobile developing Rzar, and it’s not out of the industry’s inertial thinking, focusing too much on form (folding) and ignoring the essential difference between functionality and the application and experience between smartphones (even folding forms require a new design that combines smartphone applications). This also good explains why Razr will have many so-called compromises, even compromise to the 10,000 yuan price segment of the completion of the mobile phone in line with the million-dollar price segment of the mobile phone positioning.
In particular, Jeff Snow’s discussion of the way Razr is applied, not to mention how absurd this is for smartphone users, is limited to Razr’s discussion, and seems to confirm why Razr is so bad at folding tests that it even allows users to follow their own “posture” to fold the phone. Look at Motorola executives, no one has folded for at least 4 months (weak lying, Razr is used as a preparer)!
To sum up, a self-proclaimed 4 years, folding is the biggest innovation and selling point (hinged technology), and made a lot of compromises for this, but in the end the selling point still has a slot point; Is Razr a 100% completion mobile phone product? Will it be compromised (she)?
Fortunately, Lenovo delayed Razr’s launch, even though it claimed to have nothing to do with technology because of a shortage of supply.