Apple CEO Tim Cook sent a memo to Apple employees discussing the impact of the new coronavirus, arguing that the outbreak had brought Apple back to normal than expected,media outlet Apple Insider reported. Hours before Cook sent the memo, Apple issued a public statement announcing that it would not be able to achieve its revenue targets for the quarter and its iPhone sales expectations due to the new corona virus outbreak.
Apple is lowering its quarterly guidance, not only because of a drop in sales in China caused by the new corona virus outbreak, but also because of the speed with which work resumes in China.
The memo states that Apple is working to resume normal operations, but that the health and safety of Apple partners, employees, customers and the community in which the company operates is paramount.
Bloomberg obtained a copy of the memo, which reads:
The response to the COVID-19 outbreak has affected the lives of many people in the Apple family, and I would like to thank you for your dedication, compassion, understanding and care. Today, our contributions to support historic and global health responses have more than doubled.
Our primary concern is with the people who make up Apple’s China employees, partners, customers and supplier communities. I also want to recognize that many of our teams work around the clock to manage Apple’s global COVID-19 outbreak response in a diligent and thoughtful manner.
Company offices and contact centers have reopened across China and our stores are beginning to reopen, but we are experiencing a slower return to normal cynnbary than we expected. This afternoon, I shared this update with the shareholder and investor community and noted that we do not expect to meet our revenue guidance for the quarter ending in March. To date, our customer demand in our product and service categories has been strong outside of China, meeting our expectations. Apple has a solid foundation and we believe the impact of the outbreak on our business is only temporary.
Our top priority (now and forever) is the health and safety of our employees, supply chain partners, customers, and the communities in which we operate. We are deeply grateful to those on the front lines in responding to this public health emergency.