Redbox has officially entered the ad-laden streaming market with the launch of Redbox Free Live TV,media reported. The company, which once based its dvd rental kiosks on the market, has decided to tap into the streaming market because of falling consumer demand for DVD rental services.
Although Redbox’s new streaming service is called Live TV, it doesn’t offer the Live TV service as users see it on YouTube TV or Hulu, instead offering a set of ad-supported movies and TV shows – similar to Roku Channel, IMDb TV or TiVo Plus, etc.
Free content is organized into channels from TMZ, USA Today, Fail Army, Now This, FilmRise battery, Filmhub, Food52 and more. Redbox will also group its themes such as Redbox Comedy, Redbox Rush and Redbox Spotlight to help users discover what they want. While some games will appear or disappear as a result of content trading, there will be something that can be seen at any time, just like live TV.
Redbox is preparing to officially announce the launch of the service this week.
In addition to the web, Redbox Free Live TV is currently available on iPhones, iPads and Android devices. But the company says the service is currently only available to specific groups of people, but will soon be available nationwide.
Like other free, ad-supported streaming services on the market, Redbox Free Live TV doesn’t need a user subscription because it will generate revenue by interstitating ads.
It is understood that Redbox Free Live TV content, while quite small – news and entertainment, is largely limited to old shows and movies and digital brand content.
Later this week, Redbox is likely to release more details about Redbox Free Live TV.