After counting the iOS, Android, and Jailbreak market, Gamma Data produced the Mobile Game Report for the first month of 2020, mobile game report (hereinafter referred to as the report). According to the report, the Mobile game market grew by 49.5% yoy in January 2020, with the scale of the Spring Festival reaching 4.77 billion yuan, an increase of 35.9% compared with the 2019 Spring Festival.
Note that the Report does not publish specific data for the current month.
No Very Thai, this year’s Spring Festival market surge
Gamma data believes that the Spring Festival Mobile game market rapid growth of water flow is mainly due to three reasons:
First, the usual Spring Festival promotions;
Second, home isolation to extend the length of user time;
Third, “Peace Elite” has become a phenomenon-grade product that is comparable to “The Glory of the King”.
GameLook thinks it’s possible to add a fourth point, the low starting point for the “weakest Spring Festival” in 2019. In its January 2019 Mobile game report, Gamma Data quoted Sensor Tower data as saying that from the first to seventh year of the 2019 new year, Mobile game revenue in App Store China was about 1.73 billion yuan, up only 2.3% year-on-year.
And the 2020 Spring Festival release number normalization, industry rebound, and the extension of the Spring Festival holiday, so that January 2020 and the Spring Festival file to achieve a very prominent performance, and the Spring Festival as the first quarter of the most critical period, will also help to break new highs in the first quarter of 2020, for the special year of 2020, bring some good news.
A little scary, “King’s Glory” flowing growth rate run flat the market
As a general sense, the more difficult it is for a larger economy to sustain, and the larger the denominator, even if it continues to grow in absolute terms each year, will still slow down. Growth in the gaming industry has slowed in recent years, and in addition to the stock market, this principle has been applied.
It is reasonable to say that a product like the “Peace Elite” and “King’s Glory” should be bound by the principle of “the bigger the growth, the slower the growth”, but if you think so, you should be surprised. Gamma data “report” clearly shows that “King’s Glory” in January 2019, the average daily flow of water, compared with February 2019, the average daily flow of water increased by 31.2%, the cumulative flow of water is up 44.6%, the growth rate is almost the same as the market average.
What’s more, the premise of “King’s Glory” is that the product itself has long been at the head of the market, because of the huge denominator, whether it is the growth rate or absolute value, are far ahead of other products. Indeed, in the “Report” statistics of the “2020 Spring Festival water TOP10 game” “During the Spring Festival water top100 in the year-on-year flow ingesting top10” “During the Spring Festival water TOP100 than the beginning of January flow ingesting top10” ranking, “King’s Glory” are ranked first.
But despite the huge increase in accepted water flow, gamma data remains reserved for the Spring Festival show “King’s Glory” with “2 billion water per day”.
Didn’t expect it, dress-up popularity growth super chess card
The growth of flowing water is usually accompanied by an increase in popularity, or is caused by an increase in active users and longer user duration. Gamma data found that due to the outbreak of people across the country, the number of user downloads also increased rapidly. Take the flowing TOP100 products as an example, in 60 previous product downloads increased significantly, of which 31 to 60 or so growth, gamma data is believed to be mainly driven by chess games, specific examples such as “Tencent Joy Mahjong” download volume increased more than 3 times.
However, 61 to 100 or so product download spending increase is lower than before the Spring Festival, reflecting the Spring Festival flow to the head of the product concentration, the Matthew effect is further aggravated by the fact. As far as GameLook is concerned, the reason is that the Spring Festival file is a battleground, large factories and popular products for activities, marketing investment is even more, as a sponge to absorb the attention of fast-growing users.
Also surprisingly, during the Spring Festival, the highest growth rate of the top top top TOP100 products, not chess, but the dress-up category.
On the one hand, this is the further expansion of the student economy after the delay, and the rise of female users. And, the change of game does not have to bother, not too much frustration, relatively long play process, very good to enrich the player to nowhere to place free time.