Burger King’s new ad shows moldy burgers: “Beauty without artificial preservatives”

Today, fast-food restaurants that choose to offer traditional packages such as burgers, fries and drinks have done us no harm, according tomedia BGR. McDonald’s, Shake Shack and Five Guys all follow very similar product variants. This could make Burger King’s new Whoppers TV ad so interesting and different from regular products.

In a new ad released by Burger King, the main character has only one Whoper burger. Then, in the background of “What a Difference a Day Make”, we watch the burger… Slowly mold and decay. But burger king’s reasonfor for launching the “disgusting” ad may actually prompt people to buy more Whoppers.

When you look closely at the mouldy fluff that appears on the meat, lettuce and bread in the ad, the words “Whopper Day 34” appear on the screen. And the text in the final ad is: “Beauty without artificial preservatives.” The ad aims to appeal to people like the one surveyed in the 2018 Nielsen report, which found that young people admit they are willing to pay more for foods made with natural, healthy ingredients.

Burger King says its preservative-free Whopper has sold it at more than 400 restaurants across the United States. “We think the real food tastes better,” Fernando Machado, chief marketing officer at Burger King Owner Restaurant Brands International, said in a statement. “That’s why we’re trying to remove preservatives, colors and flavors from artificial sources from the foods we offer in all countries of the world. “

For this reason, let’s temporarily avoid Burger King and turn our attention to its main competitors. A few weeks ago, a Utah man showed off the McDonald’s burger he bought in July 1999 – and for some reason decided not to eat it, but simply storeit it. Now, about 20 years later, the burger looks virtually unchanged.