The A16Z Marketplace 100 list of top market-centric companies was released thursday, listing the top 100 market start-ups or unlisted companies,media reported. At the top of the list are the big four – all four of which are relatively new. The top four companies on the list account for 76 per cent of consumer spending. This is a dominant position that we don’t see very often in any industry.
Airbnb, Doordash, Instagram and Postmates are the world’s largest unlisted or start-up companies, ranking in the top five of A16Z’s so-called “Marketplace 100.” The analysis group Andreessen Horowitz created the list using data from Second Measure, which collects and anonymizes aggregated data on U.S. consumer spending obtained through credit cards, debit cards and bank transfers.
This is collected by various apps through systems such as Facebook and Google, but in this case, currency transactions specific to goods and services. In this list, Postmates is the fourth largest company in the world.
The agency ranks the highest-ranked private or start-ups on the list by total value of goods (GMV). GMV’s A16Z definition is based on the total amount spent by consumers on each company. The data are based on data for the period from December 2018 to November 2019. This list does not include businesses that have started processing payments in the last 12 months.
Marketplace outside the top four accounts for only 24% of GMVs in the top 100. Airbnb accounts for 38% of the total. Doordash took 17 per cent, and Instacart and Postmates took 15 per cent and 6 per cent, respectively.
Meanwhile, the company that collects data from A16Z has just released an analysis of the top “food delivery” companies over the past few years. The second measure report shows that the share will go to Grubhub, followed by DoorDash, Uber Eats and Postmates.
Second Measure classifies Grubhub through its subsidiaries, BothAnd and Eat24. Grubhub is a publicly traded company. DoorDash’s 2020 listing plans are not yet public. Uber is a publiccompany. This is slightly different from the larger “market” category, but it still gives us an idea of what to watch for companies that are growing fast in the field.
It seems Postmates is secretly aware of this, as they just announced last week that they were working with the Gap family company for the second time to take charge of clothing delivery. In December 2019, Postmates partnered with Gap’s Old Navy for a similar clothing delivery deal.