Every morning at 4:30 a.m., Shani Maxwell would wear a Flywheel T-shirt and then sit on her Fly Anywhere bike, according tomedia. “I have five classes a week, ” Maxwell said. ” “On weekends, she’ll go to the studio with friends she’s met at Flywheel Studios in Miami. “It’s a real community. “
So she was surprised when she received an email from Peloton instead of Flywheel- to inform her that her $1999 bike would no longer work by the end of next month. Flywheel is understood to have settled its patent dispute with Peloton in early February and decided to stop making home bike products after the lawsuit ended.
“It shocked me,” Maxwell said. “
Flywheel users Jared Podnos and Courtney Oddman also learned from Peloton’s email that their bikes would be phased out. To that end, these users tweeted, emailed and called to inquire about Flywheel’s fate, but were silenced.
The death of flywheel, a family bike, is not a rare case of Internet of Things companies suddenly becoming brick after their products fall behind, but it is the first notable streaming fitness device. Since Peloton released its bikes in 2014, many companies have been trying to replicate the model, including Flywheel. So far, however, Peloton has been a leader in the market, despite its very high prices compared to other competitions.
Flywheel, North America’s second-largest cycling chain, is seen as a real threat to Peloton when it announces its entry into the family bike market. But in reality, it’s quite short of subscription services compared to Peloton or even Echelon’s.
Podnos agrees, but in 2018 he and his wife decided to choose the latter when they were struggling to buy a Peloton or Flywheel bike. “I personally think Peloton’s lecturers are too like inspirational speakers,” he says. “
Chris, a Flywheel bike owner from San Francisco, wants the company to grow, “at the time, we thought Flywheel would expand its user base and content to a level that wasn’t much different from Peloton.” Obviously (we’) are wrong. “
“If you decide not to fly, then it won’t give us any choice, ” says Maxwell, of the now-sudden brick-and-mortar change. It’s basically this: either accept or lose money. They didn’t even try to fix it with their loyal users. It felt like a bit of a sting. But she says she’ll go to the studio on weekends and continue to support Flywheel, as she has done before. “I don’t think they should be interested in (family) bikes in the first place,” Maxwell said. When you have a family bike, you’re like taking half the users out of the studio, and now I think the studio might be in trouble. In August last year, Flywheel reportedly closed 11 of the 42 companies operating across the country.