As a world-renowned online car platform, Uber has just taken an important step toward advertising. Media reported that the company had signed an agreement with Adomni to run ads on cars. Uber OOH is scheduled to display ads in more than a thousand cars in the three major cities by April 1.
While Uber drivers who previously worked as independent contractors were allowed to display ads from third-party carriers such as Firefly on their cars, the new agreement with Adomni means the network’s ride-hailing platform is taking the initiative to enter the automotive advertising space.
The partnership with Adomni is understood to have pushed Uber to create a new business unit in May 2019 and to generate additional revenue streams for it.
In July 2018, Cargo Systems also signed an exclusive agreement with Uber. In addition to providing a revenue-sharing agreements between Uber and Adomni, it also involves business partnerships for separate transactions such as snacks and cosmetics.
Initially, Uber and Uber Eats drivers in Atlanta, Georgia, Dallas, Texas, and Phoenix, Arizona, are expected to participate in the pilot project and be paid.
Commercial commercials are scheduled to open on April 1, and vehicles with the feature are currently showing some government ads.
Drivers receive a $300 installation subsidy and $100 for more than 20 hours a week.
For customers who want to run ads, orders can only be placed directly through the Uber OOH website until May 1. After that, you’ll add a delivery channel from Adomni.
In the third quarter of this year, advertisers were also able to make purchases through large platforms such as Zeta Global and Amobee, which are connected to Adomni’s Neon Ad Exchange.