In 2019, Apple’s iPhone XR accounted for half of the global smartphone market, followed by the latest iPhone 11, which was launched in September, according to Omdia’s Smartphone Model Market Tracker. For all of 2019, iPhone XR shipments were about 46.3 million units, higher than the latest iPhone 11, according to the report. Omdia said the iPhone 11, Apple’s latest “affordable” iPhone, has shipped 37.3 million units since its launch in September.
Samsung’s Galaxy A10, Galaxy A50 and Galaxy A20 followed Apple’s with 30.3 million, 24.2 million and 19.2 million units, respectively, ranking third, fourth and fifth in total shipments. Apple’s high-end iPhone 11 Pro Max came in sixth with 17.6 million units shipped in the fourth quarter of 2019. The seventh-ranked iPhone 8 shipped slightly less than the iPhone 11 Pro Max at 17.4 million units. The iPhone 11 Pro is ninth with 15.5 million units shipped.
“Apple has been in first and second place for more than five years in global smartphone shipments,” said Jusy Hong, head of smartphone research and analysis at Omdia. Compared to other competitors, Apple offers a limited number of phone models, so sales can focus on a handful of best-selling smartphones, such as the iPhone XR. “
The analysis also noted that overall iPhone shipments fell for the second time in years, falling 4.6 percent in 2019. But that’s an improvement over shipments in 2018. In 2018, overall iPhone shipments fell 5.1% year-on-year.
In February, a report by Point Research noted that the iPhone XR made Apple’s iPhone India’s fastest-growing high-end smartphone brand in 2019. This growth is largely due to the development of the local manufacturing sector. By making it locally, Apple not only met procurement requirements, but also reduced the price of devices such as the iPhone XR.