Amazon has warned third-party vendors on its Marketplace platform that masks cannot be overpriced amid a global outbreak of the new coronavirus,media reported. The company is understood to be asking Marketplace’s merchants to comply with a fair pricing policy, which aims to curb pricing that undermines customer trust.
However, due to the severe situation of the new crown outbreak, the demand for masks has skyrocketed, leading some vendors to make price increases.
It has been learned that the price of some of the most popular medical masks has tripled, and in some cases even quadrupled. The top sellers of these masks are 100 masks from Kidirt, which sell for $14.99 and cost $4.99 — four times the price of the product a few weeks ago.
More expensive, more protective masks like the N95 mask are also being priced up, with products like 3M and Honeywell three-fold rising from about $15 a box (20 packs) to more than $60. It was revealed that both 3M and Honeywell were not involved in any way, but the two companies could not control the prices set by third-party sellers, who could buy masks wholesale and resell them on Amazon.
But Amazon can do something about pricing. The company appears to have warned some businesses, but it has yet to issue a platform ban.