According to Sigmaintell, notebook panel shipments in 2019 were 188 million pieces, up 2.0 percent year-on-year, driven mainly by Microsoft’s announcement in early 2019 to end demand for windows 7. Second, the impact of the panel industry itself: the decline in demand for large size, panel manufacturers in the medium-size trend of positive, and the notebook itself technical innovation to the industry.
As a result, notebook panel shipments are still experiencing a small increase despite the slowdown in global economic growth in 2019 and the ongoing friction in international trade, and the continued shortage of Intel CPUs.
2018-2019 Global Notebook Panel Shipping Scale (in millions, %)
2019 Global Notebook Panel Shipping Rankings (in%s)
First Market Size
BOE (BOE) 2019 shipments ranked first in the world, the annual shipment of 55.1 million pieces, basically flat year-on-year, customer structure is relatively stable, the top six large electric brands have a stable supply. BOE in the narrow border, low power consumption, electric competition, multi-touch and other technology options have a good performance, the future will continue to deep lym in various technical fields, increase the supply of oxide panels, in addition to OLED also gradually introduced products, further expand market space, expand the advantages.
AUO notebook business business is relatively benign, 2019 shipments of 42.7 million pieces, down about 2% YoY, but its focus is more on high-margin high value-added products, as a deep-cultivated pen panel market suppliers, in high-end products and mainstream technology is still in the global leading position, In 2019, LTPS backpanel panel shipments reached 3.5 million pieces, to 13.3 to 15.6 inches FHD and above products, mainly supplied in the first-line brand of flagship models, including thin and thin, electric competition, touch and other market positioning, the number of planned LTPS in 2020 will continue to increase.
Innolux shipped 40.6m tablets, down 1.5 per cent year-on-year, and customers are the main panel supplier to Huawei’s Matebook 3:2, the new PEN brand, in addition to the world’s top brands. But overall, its TN product share is still high, so its 6generation line in 2019 began to transform production capacity, significantly increase IPS supply, the main notebook panel market. At the same time also began to plan the production of LTPS pen and electricity products, the overall product upgrade is expected to be very obvious in 2020.
LG Display (LGD) shipped 29 million tablets, down about 6% year-on-year, with customers mainly from Apple, Microsoft and other international brands. Technically, LGD has technical advantages in oxides, maintaining competitiveness in narrow borders, high resolution, e-competition, etc., and LGD is also a major supplier of In Touch, which has advantages over other touch technologies in light and thin.
Sharp shipped 8.3 million pieces, a significant increase year-on-year, the main customers for Apple, Dell and so on, products mainly to oxide-based, but also a high refresh rate of 240Hz, 300Hz of the main panel suppliers, has been imported into Asus, Giga, MSI, Thundersnake and other brands. Due to its current capacity pressure, it is still very active in the 2020 pen and electricity planning, at the low end (IPS NTSC 45%), mainstream (IPS sRGB100%), high-end (oxide low power consumption -150nits 1.x watt) have layout to seize the pen and electricity market.
LongTeng Optoelectronics (IVO) shipments of 5.3 million pieces, a small increase year-on-year, the main customers for Lenovo, HP, Dell and so on. IVO has always been an advocate of differentiated products, in only a 5 generation line A-si line, adhere to the differentiated products, continuous technical innovation, focusing on negative LIQUID, On cell touch, anti-peep panel, etc. , in the pen and electricity market fierce competition, still maintain a steady growth in shipments.
CEC Panda shipped 4.9 million tablets, up about 60% year-on-year, with major customers being Asus, Xiaomi, Acer and other brands. It is worth mentioning that in 2019 its 120Hz electric competition product shipments surged, achieved good results, in 2020 will continue to upgrade the products. Its Nanjing 8.5 generation oxide line body, the future will focus mainly on IT products, planning to continuously increase IPS capacity to match policy changes.
Other pen panel suppliers, including Hannstar, JDI and other global share of less than 1%. Samsung Display (SDC) OLED panel in 2019 is in its infancy, UHD products shipped within 500,000 pieces, it will add more new products in 2020, the price strategy will be more active. Other LTPS panel manufacturers CSOT and Tianma are also actively planning for the pen and electricity market.
Second Technology Trends
1。 The rise of the aspect ratio 16:10
All along 16:9 because of the more economical glass cutting utilization rate, become the mainstream of pen and electricity display, 16:10 mainly to Apple-based, other brand models are few, product positioning to high-end-oriented. As the pen and electric border becomes more narrow, the whole machine visual effect is more and more “flat”, so in 2019 some brands began to test water length-to-width ratio of 16:10, extend down the display area, improve the display area, to achieve the “full screen” display effect.
Sigma Intell predicts that more products will be available by 2020. However, 16:10 for the panel factory, the glass cutting utilization rate is low, the cost will be higher, so how to do market positioning, stimulate consumer demand at the same time, so that the entire industrial chain will also benefit, but also face certain challenges and uncertainties. According to Sigmaintell, the global laptop panel shipments in 2019 were 9.6% of the market share at 16:10, taking into account the decline that Apple’s shrinking product line could bring in 2020, and the other camp’s product line growth. The market share is expected to increase slightly to 10.1% by 16:10 2020.
2019-2020 Global Notebook Panel 16:10 Shipping Size and Penetration Rate (Millions, %)
2。 The arrival of the era of full screen
Following the development of smartphones, notebook product form is also in the direction of “high-profile value” direction, the panel is also accompanied by the three narrow to four narrow development. FHD IPS products, the mainstream products are basically narrow three sides, the border to 3.25mm mainly, high-end products to 2.5mm or even 2.15mm as the mainstream. In the narrow four sides, the PCBA size is gradually reduced under PCBA Flat Type, reducing the width from 10.xmm to about 8mm, and the PCBA Type Bent model is also increasing. Panel technology progress with the whole machine-related technological innovation, I believe that the future comprehensive screen will gradually become the standard notebook products.
3。 Steady increase in supply of gaming panels
Laptop panel refresh rate is currently mainstream 144hz, high-end 240Hz, panel suppliers to AUDA, LGD, BOE, CEC Panda mainly. According to Sigmaintell data, the number of global PEN and electrical panels (over 120Hz) shipped in 2019 was 5.1 million, with a global penetration rate of 2.7%, a significant increase year-on-year, but there are still some constraints:
First of all, from the whole machine configuration, the overall configuration of the electric competition machine is higher, such as CPU with voltage, the graphics card for GTX 1050 or more, while the panel is also a high refresh rate panel, the whole machine price positioning is higher;
Secondly, the electric competition notebook machine is relatively thick, portability is poor, consumers buy machine, if the electronic competition specifications are not rigid demand, the adaptability of the crowd will be limited.
Based on this, with the launch of “Gaming Ultrabook” products by the e-brand, we believe that 2020 “light and thin” will be an important development direction of the electric competition notebook. From the panel point of view, in addition to the refresh rate requirements, the response time, power consumption, etc. also have higher requirements, there is a certain technical threshold, so the e-competition panel is still a high value-added products.
4.Mini LED backlight emerges
According to Sigmaintell, the Micro or Micro LEDs are more likely to develop their architecture with TFT LCD plus Mini LED backlight on medium-size display products due to size, pixel size technology and cost constraints. This means that the active light-emitting device sits on its own and is less feasible for mass production. The benefits of Mini LEDs as a backlight are, first and foremost, making HDR (High Dynamics Range) easier to achieve, so being a high-end display product will be preferred in the field of electro-racing and professional display.
Just as at the 2020 CES exhibition, MSI released the Creator 17 notebook, the first to use mini-LED backlight in laptops, is HDR 1000 certified and has 240 local dimming zones for content creators. However, because the mini LED industry chain is still not mature enough, backlight prices are still higher, even higher than OLED panel prices, so in the short term it is still difficult to measure, followed by the Mini LED industry chain cost trends and competitors OLED in the notebook computer product strategy.
5。 Flexible folding screen is on the market
Folding concept products first appeared on smartphones, with the expansion of the mobile phone market, as well as the maturity of flexible OLED technology, in the pen and electricity has been introduced. In 2019 Lenovo released the world’s first collapsible laptop, the ThinkPad X1 Fold, with a 13.3-inch 4:3 OLED screen, 9.6 inches folded; With a 17.3-inch 4:3 panel, Dell also releases the Concept Ori concept. Only Lenovo has given an estimated launch date of 2020, with the Win 10 pro system in advance and then the Win 10x system. However, Sigmaintell believes that flexible folding pen power, although it has its advantages, such as thin, portable, multi-mode use, but in the short term also face technical challenges, such as crease problems, Windows system debugging problems, life issues and cost issues, is still in the marketing stage.
Market release of flexible OLED folding notebook products
In addition to the above technology trends, low power consumption, thin, In cell Touch, anti-voyeuration and other technologies, but also in 2019 notebook panel product development focus, is expected to continue to upgrade in 2020. According to Sigmaintell survey data, the global notebook panel manufacturers plan to ship a total of 198 million pieces in 2020, an increase of 5.3% YoY, of which oxides, LTPS, OLED planning numbers have increased significantly, so the market competition will become more intense in 2020. At the same time, product upgrades will become more apparent.
The outbreak of the new coronavirus in January 2020, January 22, the Chinese government to take strong control measures to limit the spread of the virus, the notebook market has a huge impact, Sigmaintell predicted that the low rate of factory resumption of work, The global notebook panel and machine supply chain will show supply constraints from February to March, resulting in a loss of about 7.3% in the first quarter of notebook panel supply, with global notebook panel shipments expected to be 39.2 million in the first quarter of 2020, down 5.4% year-on-year.