Working with Adidas: Google previews the release of smart apparel products on March 10

Earlier, Google’s ATAP Twitter account posted an update on the Project Jacquard project. It is known that it will join hands with partners such as Adidas and EA to bring new smart apparel products on March 10. As early as 2015, Google announced the Jacquard project. Old guys know that it’s designed to add sensor-based and internet-connected features to clothing, bags and other fabrics.

Working with Adidas: Google previews the release of smart apparel products on March 10

Although the search giant didn’t reveal any further details about the new product, it’s not hard to imagine it being football-related (the tweet flashed the words FIFA Mobile).

As part of the incubation of ATAP, Google’s advanced technology and project division, Jacquard allows people to control their devices on clothing and other accessories with taps and gestures.

Working with Adidas: Google previews the release of smart apparel products on March 10

Last year, Google unveiled the $995 Yves Saint Laurent Cit-e backpack, which you can think of as a luxurious version of a touch-enabled “smart handbag.”

In addition, denim jackets made in partnership with Levi’s allow people to control their music or get traffic updates by sliding their cuffs, making them ideal for commuters who can’t check their phones frequently while riding.

Working with Adidas: Google previews the release of smart apparel products on March 10

Over the past few years, Google has worked hard to develop experimental hardware and commercialize the ATAP project, with Regina Dugan, the former leader of DARPA, taking part.

Another well-known project at ATAP is Google’s project Soli sensor, which was first equipped on the Pixel 4 smartphone.