Ikea’s new plant meatballs to reach Europe in August

Ikea has confirmed to The Verge that ikea has started selling IKEA plant meatballs in about 290 stores in Europe in August, with other markets set to go on sale in a few months. This plant meatball looks and tastes like meat, but it is made from pea protein, oats, apples and potatoes. Ikea says the plant meatballs have a climate footprint of 96 per cent smaller than traditional pork and beef meatballs. Last year, IKEA sold more than 1 billion meatballs.

This isn’t ikea’s first meatless meatball. Ikea began selling vegetarian meatballs in 2015. However, the company says the new plant meatballs are designed for customers who want to eat less meat but don’t want to lose ikea meatballs to familiar taste and texture. Ikea restaurant will serve fresh plant meatballs and serve with traditional mashed potatoes, cranberries and cream sauce. Ikea says a total of 680 million people will eat at IKEA in 2019, which could mean a significant reduction in carbon emissions if a large portion of the food is switched to plant-based or vegan alternatives.

Ikea said its carbon emissions for materials, production, supply chain and product use fell 4.3 per cent last year, while sales rose 6.5 per cent. The retailer said it was the first time it had reduced its environmental carbon footprint while growing its business. The company said the use of renewable energy and improved environmental efficiency of products were the reasons for the reduction in emissions. IKEA is not the only company offering fake meat. In the past few years, fast-food chains including Burger King, KFC and Sainsbury’s have tried or introduced plant-based versions of traditional meat son.

Ikea's new plant meatballs to reach Europe in August

Ikea's new plant meatballs to reach Europe in August