According tomedia, The Verge, Google has introduced new tools that will make it easy for users to find GIFs that are right for their conversations. These tools work like this: Search the drop-down box for celebrities or fictional characters and show the type of emotion or reaction that is most relevant to them, and vice versa. So if a user is looking for Michael Scott’s GIFs, they are likely to find gIfs associated with happiness.
Another tool lets users search for emotions to find the most popular celebrities or fictional characters. For example, if a user is searching for a GIF associated with the word “shrug”, it’s likely to find Kanye West, the GIF of Sesame Street’s well-known characters Elmo and Oprah Winfrey, to convey this feeling of confusion or indifference.
The new interactive tools are based on data collected by Google’s GIF and sticker search engine Tenor, which acquired Tenor in 2018. Google’s Trend Group generates these tools by getting information about what types of emotions, feelings, and reactions users search for in Tenor, and checking which pop culture icons are selected.
Google has also launched an emotional “fingerprint” tool that allows users to search for a range of emotions, such as “happy” at one end and “crying” at the other. Points scattered at various points indicate which celebrities or fictional characters best show the type of emotion that the user wants to convey.