Former U.S. Secretary of State Hillary Clinton is ready to put her voice into the public eye again,media reported, and her most twenty-20 feature is to turn to podcasts. Her show, which will be co-produced by iHeartMedia, is yet to be named and will be released this spring. Details of the format of the show have not yet been released, but Politico said it would be an interview with a “news personality.”
Apparently, Conan O’Brien and radio legend Howard Stern were the inspirations for Hillary’s decision.
Of course, Mrs Clinton is not the first politician to launch a podcast. Ted Cruz also recently started his program– the first program that covered President Trump’s impeachment trial and then the broader political discussion. Higher Ground, the Obama family production company, also signed an exclusive deal with Spotify last year to produce the show, though it’s unclear whether Obama and Michelle will be the show’s hosts. Looking further ahead, for decades, presidents have been addressing the State of the Union address on the radio, and several presidents have made weekly speeches on the radio. President George W. Bush of the United States W. Bush also released his weekly address through the RSS subscription.
Podcasts give politicians a unique ability to control their messages and discuss the topics they want to discuss on their own terms. Also because the cost of producing a program is relatively low, that is, even if many people do not listen to the loss is not very large.