At present, in the automobile market, the traditional fuel vehicles began to transition to new energy, pure electric vehicles, has become the consensus of many consumers. In addition, the world’s major auto manufacturers are also actively promoting the Group’s electric, new energy strategy implementation. However, there are also manufacturers in the market that are less active in the electricization of cars.
Carlos Tavares, chief executive of Peugeot Citroen (PSA), told the media recently that electric cars were only bought by “green addicts” and lacked the broader appeal needed to attract mainstream consumers,media reported. And on a conference call, he said, “When some markets eliminate some subsidies, demand for electric cars collapses.”
At the same time, he pointed to the problem of selling electric cars, “between now and 2025, zero-emission vehicles will be a burden on people.” We just sold electric cars to environmental enthusiasts and didn’t turn to pragmatists. “
Moreover, Mr Tang said the lack of an intensive charging network in the market, the limited range of electric vehicles and the long-term uncertainty surrounding electricity prices were hampering the widespread use of electric vehicles. It is on this basis that Peugeot Citroen decided to develop an integrated model platform that can support all-electric, hybrid or fuel-only co-production.
Tang’s view of electric vehicles confirms that Peugeot Citroen’s electric strategy is somewhat conservative. Moreover, in the eyes of some industry insiders, PSA electrification results are still stuck in the “oil-to-electricity” stage, because PSA chose to expand the existing platform to expand the new electric platform and plug-in hybrid platform, rather than the independent electric platform.
However, the use of integrated platforms to produce electric vehicles is not the only manufacturer sprite, BMW has previously said it will not change the established technology development route. In the future, Mercedes-Benz and Audi will not develop a dedicated electric vehicle platform to compete with Tesla, the electric car leader, and will continue to use the “integrated” platform to enhance their competitiveness.