HBO is the latest company to announce its retirement from this year’s South West (SXSW) conference, according tomedia CNET. HBO confirmed Thursday that it will not participate in SXSW, noting that its parent company, Warner Media, “decided not to continue its activities at SXSW.” “
Warner Media and HBO are the latest companies to exit SXSW 2020 amid concerns about the new corona virus and the respiratory disease it causes, known as COVID-19. In the past, HBO has hosted major interactive events on SXSW to promote episodes such as Westworld and Game of Thrones.
Companies that have previously announced their retirement from the annual event in Austin, Texas, include Amazon, Twitter and Facebook. Organizers of SXSW are pushing the event.
“As a result of this dialogue and The Austin Public Health Recommendations, we are embarking on a 2020 campaign with the health and safety of participants, employees and volunteers as our top priority,” the SXSW website said. “
SXSW is an annual event dating back to 1987. According to the 2019 report, SXSW attracted 400,000 participants from 105 countries.