On November 8, the 2nd Future Food Summit Forum and Beijing Plant-based Products Expo opened in Beijing. Industry insiders say that next year, “artificial meat” products will be concentrated in the domestic market. Exhibitors also revealed that next year will be launched suitable for Chinese eating habits of “artificial meat” products. At the Expo site, more than 50 plant-based products from 10 countries and regions around the world focused on the latest products and technologies in the field of “artificial meat”.
“Artificial” meat, eggs, milk on display
According to a reporter from the Beijing News, Green Common, a Hong Kong-based company, showcased its own research and development of artificial pork products, as well as artificial beef from Beyond Meat, the company’s agent, and Chinese companies such as Ningbo Surin Foods and Tianjin Meikang Foods also brought artificial meat cakes and Chinese-inspired plant meat lion’s head. In addition, plant artificial eggs, plant artificial milk, plant meatballs, plant yogurt and other products are also on display.
Exhibitors have said that next year will be launched suitable for Chinese eating habits of “artificial meat” products. Yang Dawei, founder of Green Common, told the Beijing News that next year, plans are planned to open “artificial meat” physical experience stores in mainland China, covering artificial pork, artificial milk and so on. The company now has 10 experience stores in Hong Kong, China, and Tmall’s flagship store launched earlier this month. The company was founded in 2012 and launched “artificial meat” products in 2015, and its self-developed artificial pork was launched in April last year, the Beijing News reported.
Reducing costs is a consensus
“Our ‘artificial meat’ products will be available next year, and in addition to artificial meat cakes, we are also developing ‘artificial meat’ lion heads, ‘artificial meat balls’, artificial meat fillings for dumplings and buns.” Wang Zhanjun, executive general manager of Tianjin Meikang Food Company, said that since last year, the company began to develop “artificial meat” products, the current price is relatively expensive than real meat, consumers are positioned in the first-tier cities living pace faster and have a certain purchasing power of the population, “but the future costs will certainly be further reduced.” ”
China’s first cell meat company also appeared at the fair. Avant Meats, from Hong Kong, China, said it was currently developing fish cell meat, and that its cultured meat belly had been held for trial eating, which is expected to be available in 2022. Next, the company will focus on reducing costs and making efforts in fish culture.
According to Xue Yan, secretary-general of the China Plant Food Industry Alliance, since Beyond Meat was listed in May this year, there have been an average of three or four new companies of the same kind registered each month, concentrated in the north and south-east coastal areas. “These two years, China’s ‘artificial meat’ enterprises are quietly working, next year’s ‘artificial meat’ products will be fully listed. Mr Xue said the agency had forecast that the global market for man-made meat would reach $140bn within 10 years, accounting for 10 per cent of the meat market.