The city of Austin announced today (March 6, local time) that the annual large-scale event “South West” (SXSW), featuring film festivals, interactive media, music festivals and conferences, has been canceled,media reported. The event was scheduled to take place from 13 March to 22 March. Now Austin has declared a health emergency, and organisers have made the decision to cancel after local health experts warned that SXSW could lead to the spread of the new coronavirus.
Organizers of the SXSW festival say they are looking for ways to reschedule and try to provide a virtual SXSW experience for 2020 participants.
Typically, SXSW attracts more than 70,000 people from around the world, and although several companies have announced their withdrawal, organizers have so far planned to keep the event going — just another way.
Apple had planned to release the new Apple TV Plus content on SXSW, but earlier this week said it would no longer attend. Other companies, including Amazon Studios, Facebook, Twitter, TikTok, Panasonic, SAP, HBO and Intel, have also refused to participate because of concerns about the spread of the new corona virus.