On Sunday, Apple celebrated International Women’s Day in a variety of ways, rolling out featured programming content on Apple Music and Apple TV, and showcasing new TV ads,media reported. Lady Gaga, for example, has created a new playlist for Apple Music called “Choose Women” and showcases her new single, “Stupid Love.”
A special section of Apple Music has also been created to showcase women’s music across the industry. This section shows playlists, albums and Beats1 radio shows.
In addition to all Apple Music content, Apple has a dedicated section in the Apple TV app for female leaders and directors in TV shows. This content has programs from Apple TV Plus, HBO and Amazon Prime Video, and each program is displayed with custom illustrations.
Apple also aired a new video from its “Respect you Behind The Mac” series, which included audio of Beyonce’s “The Mac” and photos of women across the entertainment industry.
Apple’s official website has focused on these videos and their images. Browsing the page will allow people to click on each image and see more information about the women they depict.
Apple is known for its pursuit of equality and diversity, as often reflected in the amount of work it does every year at annual celebrations such as International Women’s Day.
Tim Cook, Apple’s chief executive, also tweeted to celebrate the holiday: