TikTok business has basically become independent of shaken sound still hard to escape strong U.S. regulation

More recently, TikTok has once again been thrust into the spotlight of strong U.S. policy regulation. A U.S. Senate hearing on the security of TikTok’s data in Washington, D.C., and Apple, another company being questioned, declined to attend. Earlier, U.S. Republican Senator Josh Hawley, who is also convenor of the hearing, publicly said he would introduce a bill to ban federal employees from using TikTok on their devices, which would apply to all U.S. government-issued devices. Josh Hawley accused TikTok’s parent company, ByteDance, of sharing data with the Chinese government.

In response to the allegations, a TikTok spokesman said several U.S. lawmakers had been contacted and were willing to meet with them. “We don’t think these concerns are unfounded, but we understand them and will continue to strengthen data protection sprotection measures, as well as strengthen dialogue with lawmakers to help them understand our policies,” he said. “

What impact will this hearing have on TikTok’s development in the United States? How does TikTok plan to respond to the growing regulatory efforts in the United States? A spokesman for TikTok usa responded to First Financial, “it will enhance dialogue with relevant lawmakers to address these unnecessary concerns.” Meanwhile, ByteDance, TikTok’s parent company, is still rapidly moving internationally, including launching resso, a music streaming platform in India, and continuing to look for ByteDance’s global headquarters.

TikTok business has basically become independent of shaken sound still hard to escape strong U.S. regulation

Sustained policy pressure

At the start of the hearing, Josh Hawley said he would push for legislation that would ban all federal employees from using TikTok on all federal devices. He said TikTok collects user access records, search history, click records, and emails, pictures, and location sq.

TikTok is a short video product owned by ByteDance, a U.S. company based in Culver City, USA. To date, TikTok has been largely independent of parent company ByteDance’s China business.

In response to pressure from the U.S. political regulatory level, on March 6th TikTok’s official website announced that cybersecurity expert Roland Cloutier had joined TikTok as the company’s first chief information security officer, reporting directly to The Chief Of The Tik. Roland Cloutier was the Head of Information at ADP, a U.S. company that provides corporate services such as human resources management, payroll finance, and has been responsible for monitoring ADP’s network, information protection, information risk, crisis management, and monitoring security operations worldwide.

In response to the appointment, Zhu Jun, head of TikTok International Products, said: “As TikTok grows into an ever-larger and growing international company, we have a clear responsibility to strengthen information security to the fullest.” We are proud to have internationally recognized experts like Roland helpus us with this commitment. With the efforts of his leadership and international teams, he believes in the ability to build a world-class security system, operational system, and security policy to win greater trust. “

Zhu Jun at the end of October last year shake sound personnel changes in transit post, shake sound president Zhang Nan is responsible for shaking sound domestic, shake sound products head Zhu Jun is responsible for shaking sound international version of the product TikTok, and directly report to Zhang Yiming.

In response to TikTok’s data security issues, Zhu jun said in an interview that data about users around the world are stored in the United States, Virginia, Singapore has backup servers.

Another inescapable problem is that TikTok was interviewed just in time for the 2020 presidential election, four years after Facebook and Twitter “interfered” in the election results, as if the “trial” of the results were still in sight, and the U.S. government’s control over social media and content platforms would only escalate and not relax.

TikTok business has basically become independent of shaken sound still hard to escape strong U.S. regulation

Continuous lying out international business

The incident did not affect the pace of ByteDance’s overall layout, with TikTok’s parent company ByteDance considering setting up its global headquarters, with Singapore, London and Dublin all under consideration, but there are no US cities on the shortlist.

In addition, According tomedia reports, ByteDance will launch music streaming platform Resso in India, competing with local players Gaana and Jio Saavn, while facing the global music streaming giants such as Spotify and Apple Music. Hari Nair, head of Resso, said the app would leverage the social elements of ByteDance’s TikTok to form the core competencies of the music platform.

It is understood that, although Resso has now obtained the permission of most of the major copyright holders, it has not yet obtained explicit permission from Universal Music Group, the world’s largest music company, and there is speculation that it may be linked to Tencent’s recent acquisition of a 10% stake in UMG. The representative of Resso said it was in talks with UMG.

Another reason for TikTok’s high-pressure control at the regulatory level is its growing user base and global footprint. Sensor Tower store intelligence data shows that Shaken and its overseas version of TikTok have entered a new round of rapid growth in the past four months. In January, the app was downloaded 104 million times in the App Store and Google Play, surpassing WhatsApp and making it the world’s most downloaded mobile app. In January, India and TikTok were in the top three, with Brazil and the United States accounting for 34.4%, 10.4% and 7.3%, respectively.

According to eMarketer, TikTok’s U.S. user base grew 97.5 percent in 2019 and 21.9 percent to 45.4 million in 2020, and more than 50 million by 2021. TikTok attracts a large number of users, especially children and adolescents. But eMarketer predicts that TikTok’s growth rate will slow to single digits by 2022 as the app becomes severely saturated with core young users.

Debra Aho Williamson, chief analyst at eMarketer, said: “TikTok has made a breakthrough in 2019 and is now very popular among teenagers. Some people spend hours a day on the app proving that the stickiness of this scrolling video is incredible, but it hasn’t yet developed a strong following among the older generation. “

Overall at the competitive level, Williamson predicted, “We expect new entrants such as Firework and traditional platforms such as Instagram and Facebook to compete with TikTok in 2020, with Instagram as a particularly big threat.” It recently added a new tool to its Boomerang Loop Effects feature that mimics similar features of TikTok. “